Team

EG Tennis Coaching LTD, led by Adam Baldwin, has delivered high-quality coaching at numerous tennis clubs for many years. 

Since April 2013, we have been based at our primary venue, East Grinstead Tennis, Squash & Racketball Club.

Over time, our coaching programmes have grown to offer comprehensive development opportunities for juniors and adults of all ages and abilities.

Our dedicated coaching team is passionate about helping players progress, whatever their level. All EG Tennis Coaching professionals are fully qualified, first aid trained, and hold current DBS certification, ensuring a safe and supportive environment for every player.

To book a lesson, discuss your tennis development goals, or explore a tailored coaching programme for your club, please contact the coaches directly. You’ll find contact details for all coaches—and for the clubs they run—below. Lesson prices may vary depending on whether the session is individual or shared, as well as each coach’s qualifications, experience, and availability.

Head Coaches

Adam Baldwin

Company Director & Head Tennis Coach

East Grinstead Tennis Club

Adam Baldwin is an accomplished tennis professional with more than three decades of coaching experience across the UK and Europe. A former Shropshire Junior and Senior County player, Adam combines deep technical knowledge with a passion for developing confident, capable players of all ages.

Over the course of his career, Adam has managed multiple tennis centres abroad, led performance programmes, and built thriving coaching communities. His coaching philosophy centres on creating an enjoyable, motivating environment where players can unlock their full potential—whether they’re stepping on court for the first time or competing at a high level.

Professional Qualifications & Credentials

  • LTA Level 4 Qualified Coach
  • LTA Accredited (Licensed)
  • Fully Insured
  • Enhanced DBS Checked
  • First Aid Qualified
  • Certified Racket Re-Stringer
  • Safeguarding Trained

Patrick Armstrong

Head Coach

Cuckfield Lawn Tennis Club

Patrick has competed at an elite level, representing the University of Birmingham’s 1st team for three consecutive years.

His coaching career includes roles at David Lloyd and Edgbaston Priory Tennis Club, as well as international coaching experience with Mark Warner.

Qualifications & Credentials

  • UK PTR Qualified Coach
  • Degree in Sports Science
  • Fully Insured
  • DBS Checked
  • First Aid Qualified
  • Safeguarding Trained

Robert Jones

Head Coach

Horsted Keynes Tennis Club

Rob is a highly experienced Essex leagues competitor and a fully qualified LTA Level 3 and PTR tennis coach. Over many years, he has created and delivered structured junior coaching programmes for Horsted Keynes LTC, guiding players from their first steps on court through to those striving to improve their LTA rankings. His passion, clarity, and professionalism have inspired hundreds of juniors and adults alike.

Alongside his coaching expertise, Rob brings years of experience as a Financial City Analyst, ensuring a professional, reliable, and organised approach to all aspects of his work.

Qualifications & Credentials

  • LTA Level 3 Qualified Coach
  • Fully Insured
  • DBS Checked
  • First Aid Qualified
  • Qualified Re-Stringer
  • Safeguarding Trained

Coaches

Luke Grantham

Senior Tennis Coach
  • LTA Level 4 Qualified Coach
  • LTA Licenced
  • Fully Insured
  • DBS Checked
  • First Aid Trained
  • Safeguarding Trained

Coaching rates:
1-1 Individual lesson £40/hr

Phone: 07729 672965
Email: luke.tenniscoach@gmail.com

Giles Cowdell

Tennis Coach
  • LTA Level 2 Qualified Coach
  • LTA Licenced
  • Fully Insured
  • DBS Checked
  • First Aid Trained
  • Safeguarding Trained
  • Qualified Restringer

Coaching rates:
1-1 Individual lesson £30/hr
2-1 Shared lesson £35/hr

Phone: 07870 644454
Email: captain.cowdell@gmail.com

Luke Taylor

Junior Tennis Coach & Adult Hitting Coach
  • LTA Level 2 Qualified Coach
  • LTA Licenced
  • Fully Insured
  • DBS Checked
  • First Aid Trained
  • Safeguarding Trained

Coaching rates:
1-1 Individual lesson £25/hr
2-1 Shared lesson £30/hr

Phone: 07471904882
Email: luke.taylor156@outlook.com